7 logo ident.
A college project consisting of creating a brand identity, logo and bumper animation for new streaming service called "7".
Creating the logo in Illustrator.
Experimenting with idents for advertisement breaks.
Inspired by the mood of adult swim, this is the theme I decided on for the sports branch of "7". I used the number 7 jerseys in combination with a technique I love called Kinestasis (the rapid images lined up)